Our Mission

"Sharing Smiles & Enhancing Lives”

By building relationships that are both lasting and rewarding through the precise delivery of product, service & technology solutions to the dental profession. To be the industry leader in the Southeast that cultivates customer, employee and vendor satisfaction while meeting our growth and profit objectives.


Our Core Values

Our Beliefs, Values, & Principles

As we focus on accomplishing our mission through our core strategies, our values and beliefs are the foundation that influences our behavior and supports our overall well-being. As we continue to build on that foundation we will use these core values as a measure of our accountability and as the cornerstone of our success.

Respect – We place value on the time, possessions, opinions, and needs of our customer, our employees, our families, and our company. We treat each other with dignity and fairness; and we embrace diversity.

Accountability – We take responsibility for our performance and promote a sense of urgency in all interactions. We believe in being held to a standard that can be defined and measured with understood consequences.

Innovation – We proactively seek new and better ways to meet the needs of our customers, employees and our company by being open minded and “thinking outside of the box”.

Leadership – We encourage leadership at all levels. Leaders are those who step forward to achieve difficult goals, envisioning what needs to be done and motivating others by example.

Service – We are committed to meeting and adapting to the needs of our customers and employees. We are constantly focused on increasing satisfaction through an emphasis on accuracy, timeliness, and professionalism.

Teamwork – We believe that all goals can be accomplished and all standards attained through a spirit of cooperation, positive attitude, communication, mutual support, and a common sense of purpose and action.

Heritage – We are committed to continuing the positive traditions of our company including love of country, freedom to exercise our faith, pride in our company’s legacy, personable service, and the commitment to remaining an independent, employee-owned full-service distributor.